Marketing via online social media network
Social Media Marketing is a process of a product/service/information/content to be viewed, evaluated and shared. Social Media Marketing Methods are being used by Social Media websites to make a marketplace. Social Media Sites also work as marketing agencies for many small/big businesses. These advertisements are placed in such a manner that viewers are encouraged to view and share them across the Social Media Networks. This results in an electronic buzz across the social communities about the information of a product/service as it is coming from a reliable source which users may prefer to view, evaluate and share. When this buzz is spread out from user to user it makes it a marketplace.
What are Social Media WebSites?
We can’t forget English Scientist who invented the World Wide Web, So-called www because of which we are able to talk about websites. Yes, Tim Berners-Lee. He was the one who invented www in 1989.
Social media websites let individuals and businesses interact with one another and build relationships. When business hubs join social media, it makes the way out for consumers to directly contact them and provide valuable information, which may help companies to build good products/services and know about consumers. These techniques of marketing are far more beneficial than the traditional way of marketing. It’s two ways of communication where consumers and makers can interact directly.
Social media websites work more like nuclear reactions, where consumers hit the company and spread the news to other consumers and they pass it on to the fellow consumers. So all in all heat is there, so-called web-traffic is there. Web-traffic is the data / activity produced / done by consumers which is very useful for companies to analyze the market trend, demand, area of demand, need values etc. This is the actual information they need to make their strategies to fight with competitors of similar products/services.
Social networking sites include more information about product and service such as effective videos, flowchart, GIF images or anything else which might attract clients to know more about the product or refer it to someone who is ideal for it. Through effective data analysis they can make very useful strategies to target the potential clients. They can change their strategy and start adopting new after seeing the response from clients. These are very effective even if the client stops on one product for a long time and did not buy it, then the salesperson can go ahead and contact the client through other medium Call/Chat to know the true interest of client, problem he/she is facing while making the final determination or any other specification. This is how a client feels more comfortable, which emotionally forces him/her to build a good relationship with the company. This only comes out when the client has a one-on-one relationship or he knows someone will treat them well. We all know this human behavior.
Let’s have a look at some of the most practiced social media tricks and tips-
Grow your Audience
Social Media is a place of following and being followed, shared and gets shared, like and gets liked etc. To get success on the internet today, you have to create stuff that encourages and engages your audience. Now the question is audience, how will one create an audience and will keep them busy/keep coming back. Well I can suggest many ways but you are the best person to figure that out.
To get the target audience first you have to find a relevant person based upon the product/service (Entertainment/Society & Culture/News & Media/Sports & Recreation etc.) and then use his/her contacts to build your network. You can use the same tactics with his/her contacts. It will be like a Jackpot for you. It will be like a directory from the BSNL ages or Yellow Pages from the Internet age. This is one of the best ways to build a target audience network.
Keep the followers awake
Another big responsibility is to create stuff which will keep your followers entertained. You have to put the right things in place to make your posts relevant, interesting and valuable for your audience. You have to make sure that you are not repeating the same stuff time and again. To avoid this mistake, you have to make a schedule to keep your post fresh, updated and new. This is how you can also make new followers and retain them with healthy relationships. There are few social media managers who sometimes post irrelevant stuff just to keep their presence. I would say don’t ruin your image. The more your posts are relevant the more audiences you would make.
Effective Time Management
Human mind is full of expectations and addicted towards a trend. Understand aforesaid quotation very well as this is going to save you from lots of extra work. When you start marketing about your product or services and decide to spread the word out so always remember to make it a trend. Let me explain this thoroughly. Let’s say you post an announcement about your business and plans for next week online. Sometimes you post on Monday or sometimes on Tuesday or may be two days later. By doing this you may attract an audience who are already involved in your business but not the new ones. We all work on predictions at some point which explains even if you would attract more eyeballs towards your post if you are so scheduled about your post. Try to make it a habit of your clients.
Now the challenge is to be so scheduled and we all know how we all get busy at times. So I have a solution for this problem as well. There is a life-savor tool called ‘Buffer’ like buffering. No just kidding. You can schedule your post, platform and timing and it will post at the scheduled time for you.
Social updates to write posts
Yes! This could be very useful to use social updates to write posts, you can use most popular social updates to develop your post. To do so, we do not need to accumulate every detail of the update, but we can make it short, simple and to the point. This is not always that article length should be kept in mind or we write little passages, instead of this we can pick up the most powerful, expressive lines which will bring thoughts in readers mind. This kind of post should be easy to read and understand. Clients are not so much concerned to go deep and study full articles, instead of that they look into few lines and if they find it valuable, interesting then they stop or else they move to another update/post.
Become an audience of your competitor
Another way is to become a client of your own type of product/service. Hit like, comment on a similar type of product or on your own competitor’s. Since you are into the same kind of business and gathering deep knowledge of the product, you will have valuable opinions to comment on and in result, you will get fresh ideas from targeted audiences. This is also very useful because people will see your name getting popped up and they will start recognizing you.
Images with context
People are getting attracted towards images/videos in comparison to written content. Just like the transformation in the education field, from Black & White Boards to Marker Boards then Smart Education. The latest version in education we have is Smart Video’s. These are the videos, where students can actually see the stuff that they are being taught. Just like seeing complete tree structure, 3D structures, complex bonds/compounds from chemistry etc.
Knowing the demand of people and delivering it in the right way, right time. Make easily digestible videos, make use of color but don’t overdo it. If you make a video, make sure that it is short, sweet, crisp, right content and very important, must look professional with high quality. This stuff can bring more traffic than the written content to your social media marketing and will definitely create more awareness towards your brand.
Social Ads to attract visitors
Social ads are basically, the one which delivers the message towards society, the one which is very impressive with very unique and useful information. These ads play a very important role, as they are fresh, unique and eye catching, which compel visitors to revisit the web site/blog. In addition, you have e-commerce social media getting attracted towards your site/blog which is direct percentage income for your blog and that’s how you get web traffic. Revisiting users keeps your blog/site up in the optimization process, and that’s how you become most searchable content on search engines. In-direct way, you will get the attention of new customers and get your visitors list up.
For example : If you are using Facebook to display social ads to your website/blog, please make use of page likes, page comments and encourage them to become subscribers of your newsletters or become a fan. In-return you will have visitors come back again by just clicking your newsletter subscription and you will have regular visitors.
Assigning roles and duties to the correct person helps to reduce extra work from your shoulders as definitely you don’t need to be an Iron man. As we all know, the HR (Human Resource) department is a very important department for any organization. This the entry/exit place for every employee. The Human Resource department is responsible for any other department to function properly. The more good people they hire the more growth companies will see. Just like this, we have to assign roles/duties to every individual correctly, slowly and gradually they will come to know their daily task and work responsibility.
|Social Medical Management||Oscar|
|Video content creation||Mark|
When everyone is well aware about the job responsibility, this is the time for the implementation process. It can either be planned daily or weekly. Since it’s a very unknowing (lots of new things) market place, we should make small-small strategies and work on them. If some strategies don’t work well, we can leave those and move forward to adopt new ones. Don’t freak out if your strategies are not meeting your expectations. Remember, accepting failure is the key to success.
Know when to say bye
If your social media is not going well on a particular site, no matter who is responsible or to put the blame on, know when to exit. It’s more like a bad relationship; nobody is going to get benefited from stretching it out. More and more it’s a waste of time or time to invest on another good website.
It’s good to know your exit time and accept it professionally. Don’t get disappointed but learn from the mistakes you made.
Top famous social media tools to promote your business
Now you have strategies, you have audience, you have tricks now you need to know the platform. You have an airplane let’s discuss about the runway and you are all set to take off.
There are many social media tools that are being used by many organisations but every platform has a set of audience and ideal for a specific business. Let’s have a look –
|Photographers and Influencers|
|A Giant, if you can manipulate it, you are the boss|
|professionals, writers, job seekers, Media houses|
|You tube||Videographers, advertising agencies, bloggers|
|Goodread||Authors, Bloggers, Readers, reviewers|
|Google+||Another social media platform like Facebook|
|RSS Feed||For News industry, RSS feed keeps you on the top of content in your niche|